Brokerages are using the effectiveness of marketing operations to increase profits as well as explore previously unexplored opportunities to grow the business. A well-oiled team of marketing operations might take some time to build however increasing numbers of companies are recognizing the advantages of having an efficient and well-oiled system that needs no human intervention , and is enhanced by AI and intelligent machine-learning (ML) technology. Here’s a look at only a few of the advantages of estate agents marketing.
1. Helps achieve revenue objectives
Marketing operations can affect revenue due to the amount of data transformed into useful and actionable data. Brokers and agents can make use of the data to create higher-quality leads and better reporting.
2. More transparent information
With a thorough marketing strategy, companies can make better choices that are supported by data that is processed in real-time that will drive growth, collaboration and communication across teams.
3. More efficient management systems
In the year 2020, the marketing technology landscape increased by 13.6 percent, proving that it is a complicated and expanding market. This means that not only are real estate firms required to manage more materials and data that needs to be managed, but also new technology is constantly developed which could cause confusion and inefficiency when not managed. A well-integrated marketing operations strategy ensures that the appropriate technology stack is implemented right from the beginning to drive efficiency and the latest innovations.
4. CX Enhanced
Nearly 81% percent of marketing is predicted to be focused on CX and that’s why brokers are becoming more aware the need to provide an exceptional CX experience through personalized content is a trend that will be around for the long haul. The marketing operations (especially when paired with the capabilities of AI and ML technology) allow agents to perform better analysis of the behavior of customers and, consequently, better content, more effective ads and provide better data-driven points.
5. Encourages reflection on the future
Since everything can be tracked and assessed, and then reported on Marketing operations allow managers or agents to assess the performance of their businesses, identify strengths, highlight weaknesses and new areas for growth in a variety of ways.
6. Improves customer satisfaction
Not just can CX improved however, marketing operations put the emphasis to be placed on personalization, which allows agents to identify customers more precisely and have stronger relationships with their customers, which leads to greater referrals in the future. The data-driven capabilities of agents allow them to offer a consistent experience to customers in a series of steps unlike previous strategies that depended on trial and error or based on predictions made based on data from the past or industry-wide assumptions.
7. Improve your impact and increase effectiveness
A McKinsey study revealed that marketing operations can provide 15 to 25% increase in the overall effectiveness of marketing, due to (when the right technology is picked) it helps improve understanding of the needs of customers and wants, and provides an exceptional experiences, and utilizes the most effective metrics to achieve the success of your business.
8. Aids in the in the adoption of a data-first approach
The ability to monitor and track the performance and outcomes is a crucial method to assist companies in adopting an attitude of data-first. This is an essential step in adopting a digital-first strategy for making a difference, as it doesn’t just mean reaching optimal targets quicker and speaking in their native language, however, it also allows for better utilization of time and resources as well as budget. For instance, agents could get detailed statistics on a particular campaign’s success, which they can communicate to the C-suite to get executive approval to spend more on marketing which will result in winnings for the entire company during the process.
9. Competitive advantage
Marketing operations allow agents to compete since they are equipped with precise, real-time and historical information, and complete metrics reporting that support the business’s decisions and growth strategies as well as allowing the launch new and more advanced marketing plans. Additionally only 44 percent of marketing departments have a way to measure their impact on revenue, so businesses that make use of AI-powered analytics will have the advantage of creating strategies based on data, budget planning and ROI possibilities.
10. Encourages the creation of space and expand
Because AI and machine learning software permit automated real-time analysis and data to provide a wealth of information about the preferences of customers and their demographics, brokers and agents are better equipped to take advantage of the time to think about new campaign workflows that are creative and innovative, with more flexibility and greater analysis of the business processes behind it.
A well-run marketing operations strategy may differ from one business to the next however, it is a sign that teams must be flexible in the process of concocting the ideal blend of data, technology and creativity for the enterprise. It is going to require all three components to run campaigns efficiently and effectively With the development of technology that can directly meet the current needs of brokerages and digital agents the new landscape of marketing operations can provide is exciting. This allows agents to shift away from the outdated techniques that rely on manual systems and outdated processes , allowing them to concentrate on the most crucial job – creating content that is personalized for their intended audience at the right times.
