Did you know that businesses with blogs earn an average of 67 percent more monthly leads than those that don’t?
How about the fact that 55 percent of marketers declare blogging to be their number one priority?
It’s all in the details. Blogging is no longer a sideline. It should be at the top of any marketing strategy particularly for those operating in the highly competitive auto industry.
But it’s likely not enough in itself to make you believe it. You’re searching for more specific information on why blogging for car manufacturers and suppliers is crucial.
Below, we discuss five reasons to start managing, promoting, and maintaining an auto blog. Let’s take a closer look!
1. Create a brand that is an industry leader
If you’re a auto parts manufacturer or retailer, you’ve come to know one thing to be true that there’s always competition. This is why you’re always seeking a new method to climb to the top.
When your brand is known as a leader in the industry clients will find you. Not only that, but people trust that you will guide them.
Blogging allows you to gain credibility with your readers. You can do this by sharing advice and guidance, giving your opinions on the market and interviewing influential people in your space, and answering questions (and that’s not even the first step).
With a blog about cars you have complete control over every aspect of the content. From the topic to the angle to the length, you’re completely in control. This allows you to position your brand the way you’d like it to be seen by your target audience. And it’s something that car fans love.
If branding your brand (or you) as an industry leader is one of your primary goals, focus on producing content that falls within one of these six categories:
Educational content
Identification of trends
Research reports
Interviews
Op-eds
Inspirational content
There will be disagreements with every piece of content you create. All you have to do is remain true to your image, give exact facts, and let your readers tell you what they do and don’t enjoy.
It’s difficult to establish yourself as a top performer in the field of automotive and maintaining a quality blog is a good place to start.
2. More Search Engine Traffic for Your Car Blog
There are so many ways to get people to visit your website, it’s easy to ignore search engine traffic. It’s even more so in the event that you’ve had a failure with the process of search engine optimization (SEO) earlier in your career.
One of the greatest advantages of blogging is its possibility of creating content that drives search engine traffic. When this happens, you’re getting targeted traffic for absolutely no cost. No more paying for ads on Google or Facebook.
With 68 per cent of online searches beginning on a search engine, such as Google it is impossible to pass up this chance. It’s too good to ignore it.
Blogs allow you to develop content that is designed both for both users and search engines. It allows you to target keywords relevant to your industry, products, and services, all with the idea of generating specific organic traffic.
For example, here are some keywords you can use to search for manufacturer of auto parts or a retailer:
Auto parts manufacturer
Car Parts Manufacturer
Auto Parts Retailer
Car Parts Retailer
Parts for autos that are used in the second-hand market
Auto repair
Car repair
Auto parts
Car parts
Auto industry news
Automotive news
New auto auto parts for cars
Imagine that you’re blogging for an aftermarket car parts retailer. What amount of traffic can be dragged to your site by being ranked on the first page (preferably the first page) on Google with “auto parts” or a similar keyword?
According to Ahrefs the term “auto parts” receives around 334,000 searches each month.
So even if you do not make it to the top of the list – maybe just the first page – you’re still likely to be receiving traffic.
Let’s not sugarcoat it: There’s nothing easy about achieving the first page of Google for terms that are competitive. With the help of a well-designed blog that you’re in better position to accomplish this goal.
3. A Space to Share Auto News
Where can you go for auto industry news that you would like to share? Do you send out an announcement to the media? Do you mail your lists? Do you rely heavily in social media?
While there are many ways to get your automotive news out there, a car blog is one of the most effective. Here’s why:
Full control: You’re given all the room and flexibility you need. This is in contrast to the creation of a press release, as an instance, where you are required to work within the constraints of the distribution company. Along the same lines, you could collaborate with other bloggers within (or beyond) your organization to help in creating content.
You know your audience Based on your previous results you’ll have an overall idea of how many people come to your blog on a daily basis. Furthermore, if you dive into your statistics, you’ll be able to better understand who’s reading your website and exactly what people are searching for. This allows you to create your content according to the needs of your audience. You might find that your readership is attracted to classic cars, car issues and anything related to do with Kia aftermarket parts. This information is invaluable in the process of blogging.
The chance to speak to any type of news. Perhaps your company has launched a new product or service. Maybe they’ve hired a brand new CFO or CMO. Perhaps you’d like to share your thoughts on the most recent news story that’s making its rounds. Again, with full control you are able to comment on any auto-generated news you’d like to. When you do, there are no constraints.
Automotive companies, including those focused on manufacturing and parts, are always in need of news to pass along to their clients. It’s best to make sure you distribute your information through the many channels you can while placing special focus on your blog’s efforts.
4. Personalized Audience Engagement
It’s one aspect to communicate content with your followers. It’s something else entirely to make them feel engaged. This is where personalization comes into play.
Here’s an interesting excerpt from Salesforce:
Most customers (73 percent) are now expecting companies to be aware of their needs and expectations. Personalization , which is already acknowledged from marketers that it has a big impact across the entire customer journey — is a given. Customers expect a customized experience from the first time they hear that they exist all the way through to buying from them. As an example, it could be from seeing your advertising on the side of a bus to clicking ‘buy’ on your eCommerce website. They’re also looking for customized experiences and concierge-like interaction from your customer service.
This goes back to being in complete control of your autoblog. You don’t need to ask anyone for permission. You are free to publish what you desire, when you’d like in the hope in interacting with an readers on an individual level.
Once you’ve identified your intended audience, you will be able to make content that is unique and engaging.
Consider an example of an aftermarket store for auto parts which is trying to connect with individual car enthusiasts who are fascinated by electric vehicles.
What kind of blog post can you post that will attract their attention?
Here are some ideas for titles:
The Most Well-Respected Aftermarket Parts for electric Vehicles
What electric Cars are the most costly to repair?
Electric Car Reviews: Which Models Are Most Reliable?
Repair parts for DIY projects Electric Volkswagen SUV Models
Which Concept Cars Are You Most In Love With?
Supercars as well as Sports Cars Are Expensive to Repair: Are You OK With It?
The titles are personalised with the idea of reaching those who are owners of electric cars. It is possible to drill down further, when time and resources allow and include titles like:
What Electric Cars Sell Best in California?
The Average Cost of Electric Car Parts in the United States
BMW, Ford, or Toyota Which parts Cost the Most in NYC?
What Green Car Do You See Most Often in Miami?
Used Cars and Road Trips Make Sure You Check These Parts Before You Go
The Best Electric Car Repair Shop in Chicago
We’ll close with this figure The majority of visitors get frustrated when the content on their website is not personalised. This alone should be the driving force behind your strategy for blogging.
5. New Content as well as Car Talk to Send to
There’s more to an article on a blog than what you see at first glance.
As a stand-alone thing, a blog post can be a magnet for search traffic, draw your audience and hopefully bring them around long enough to get in touch (or even purchase).
Because you’ve put many hours in producing high-quality content you’re not content to stop there. Here’s what this means:
Post your blog’s auto-generated content on social networks: If, for instance, you have a large Facebook and Instagram following, use it to promote your blog posts to the people who follow you. This not only allows you to reach those who are already familiar with your brand, but it can draw in a new audience.
Share it with your email marketing lists Don’t email every blog article via emails, but sharing the post every now and again when you have valuable information available is a smart idea. You want to make sure that a significant proportion of your recipients will respond or visit your website But even in the event that they don’t you can still be sure that they’ll read the content. Brands like Automoblog, Car and Driver, and Humble Mechanic do this well.
Create other types of content. For instance pick the most engaging parts of the blog post and share them via social networks. Make a few podcasts using the content. Gather a couple of blog posts together and turn them into a study or slide presentation. This lets you present the most recent news and other content in many different ways.
If you examine an article that you have written, you should see more than what’s listed on the page. There is a chance for you to disseminate the content to your followers, and also making other types of marketing collateral.
It’s Yours Own Your Automotive Industry Blog
There’s one more important thing to remember regarding starting an autoblog It’s yours, and no one else can steal it from you.
When you share all your content on social networks It could be taken away from you at any point. Perhaps the platform is shut down completely. Maybe they decide to deactivate or ban your account.
You don’t take this similar risk when you create your own auto-related industry blogs. You produce high-quality content about the topics of your choosing fully aware that it will stay on your site until you decide otherwise.
Final Review of the Tips to Win Big with an Auto Blog
Do you know why blogging about industries like automotive is essential for your success in marketing?
If the five points listed above are enough reasons to maintain a car blog But don’t just stop there. As more posts you make, the more benefits you’ll be able to reap.
In time you’ll have an industry-leading blog that is positioning your company for success. And along with that comes more traffic, more conversation and perhaps more revenue!
