We are experts in shop fronts and, as a result, we’ve seen the best, the bad, and the ugly throughout the decades. Retail business owners are aware the importance of their storefront as their primary asset. Without the draw and appeal of a hook that is tempting, customers are likely to pass your establishment and head to an attractive, more polished competitor. In this blog , we will explore the various ways an upgraded shopfront can benefit your business and the best way to make the necessary changes needed to ensure the success of your shopfront.
Sales increase
This could be the primary advantage for most business owners increasing footfall, increased expenditure, and increased profits the result is an increased success and prosperity of the business. A well-designed shopfront leads to more successful business, but a dull unmaintained shopfront could hurt the profits of your business. The shopfront doesn’t have to be rotting away – small cracks in the corners and glass that is misty can cause problems and cloud the first impression that prospective customers make of you and your business.
Get more publicity
If customers are happy with something, they speak. When they are not happy with something, they speak. This kind of publicity is seldom publicized (other than Tripadvisor as well as Wahanda) and is instead spread via the word of mouth. After a redesign, current customers and residents might think that a brand new store is open – and rebranding can create a fresh enthusiasm and an influx of visitors who walk through the door, which can only be beneficial for the businesses, and also something to build upon to increase sales in the future and repeat visits.
Help protect the planet
If it’s been some time since your storefront was assessed (with some exceptions for listed buildings) it could be that the materials utilized in the first or initial façade are outdated and decaying or require urgent attention. It’s possible that they haven’t been around for a long time, however, the newer materials on the market offer greater durability and endurance than their predecessors. This results in less waste (as less refits are required) and an impact that is less harmful to the environment because modern products are usually designed with sustainability in the back of their minds. In addition, if you choose to go green you can also save money on utility bills and decrease the carbon footprint, while getting rid of any visual blight the shopfront you have currently has caused to the surrounding environment.
Support local economies
If you’re in an undeveloped village or town area, once a shopfront is improved the others will surely follow. In general, both consumers and businesses feel more confident about their area when things are attractive and modern which is why when you invest in your shopfront you’re actually promoting every local business, which includes small-scale shops and businesses. Increased footfall in the entire area is beneficial to all parties involved. So if you trigger an upswing of improvements to your shopfront then you’re bound to be able to reap the benefits over the long term and reap the benefits of a vibrant and fresh retail space.
