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What Does A Tracking Pixel Do?

If all the tiny pixels combine and create an imageor text or video, which is displayed on a device or computer. However, if you’re an entrepreneur, you’ve also probably been aware of the tracking of pixels.

The tracking pixels comprise code fragments that are added to websites to collect information. They are vital to marketers when it comes to retargeting advertisements and improving conversion rates. These days the use of tracking pixels is widespread everywhere on the internet, with the majority of us not conscious of that it is happening.

So, what exactly does the tracking pixels do?

A code snippet is added to your site to create a 1×1 pixels image. Its tiny dimensions make it difficult to be seen by users Tracking pixels are made to blend in with the existing website or be translucent. If a person visit your site the tracking pixel is loaded to gather information about them while they browse your site.

A tracking pixel is able to collect lots of data about the users they visit and their interactions with your website. The kinds of information that you can collect include:

Which pages do they browse
Which ads do they click on?
The operating system they employ
The kind of device they employ
The resolution of the screen they employ
What time of the day did they visit?
Activities during a session
Their IP addresses

It sounds like something from a cookie.

You’re right! Cookies and tracking pixels are very similar and often utilized together. Both tools are able to observe the behaviour of users as well as the actions they engage in across web pages. They can also be utilized for similar marketing functions for example, such as showing ads based on the user information.

The main difference between tracking pixels and cookies is the way in which information is transmitted and the location it is stored. Cookies are stored in the user’s browser like Google Chrome or Firefox. They are not able to track users across different devices. Users can block cookies or delete their cookies, if they decide to do so.

Cookies are commonly used to save user data to make it easier for users to log in and also. If you’ve ever been to sites like Facebook or YouTube and realized that your email address was already entered on the screen to login, then a cookie has been used to save your information. The deletion of your cookies will erase any personal information you’ve saved on the various sites.

The tracking pixels send data direct to servers which means they do not depend on the individual browsers of users. Pixels can track users across their devices, thereby linking your marketing efforts to your website and mobile advertisements. Users cannot also block pixels as they would disable cookies.

When you wish to track more than one pixel try Pixel Helper.

Pixel types

The tracking pixels, commonly referred to as marketing pixels, come in various kinds that serve a range of functions. HTML pixels in browsers as well as server pixels offer the two alternatives to gauge your performance in marketing as both have their distinct advantages and disadvantages.

A majority of websites and web platforms, including WordPress use browser HTML pixels. It is the simplest and most popular kind of pixel because it is merely just a few lines of code. Browser HTML pixels rely on cookies in certain circumstances to collect information, which means they might not be as precise. They also have the potential to be restricted by blocking cookies.

Server pixels are a lot more complicated to implement, however they provide a higher level of precision. They don’t depend on cookies, but instead use servers-to-server trackers instead. However there are some platforms that can support this kind of pixel, therefore, the majority of users stick to HTML pixels in browsers.

Retargeting pixels

In the case of making use of pixels to advertise, businesses have discovered significant value in retargeting pixels. If you’ve ever visited an online site only to be greeted by ads on social media sites for the same company a couple of minutes later, you might have come across a retargeting pixels.

Retargeting pixels are used to track user behaviour on your site. They track what items users view and observes their behavior when they interact with your site. The pixel allows advertisers to customize ads according to the activity. The aim is to continue the information or products that already have attracted the attention of users.

This method of retargeting gives immediate results. There is very little time between when a user is active on a site and the time when the pixel triggers advertising retargeting on different platforms. This type of tracking pixel is specific to the pages of your site, which makes it possible to target your ads more specifically strategies. Instead of retargeting an advertisement to promote your brand all over the world it is possible to tailor ads to specific products or pages.

It is necessary to include the tracking pixel on many pages in case you have a robust website. The pixel needs to be visible on a specific page order to gather information and inform the appropriate Retargeting platform. Additionally, these pixels don’t produce consistent high-volume campaigns due to the fact that they depend on the number of people who visit your website and browsing certain pages and leaving your site.

Conversion pixels

Retargeting pixels are able to track the user’s behavior prior to an purchase and conversion pixels monitor the actual purchase and goals achieved. This kind of marketing pixel allows marketers to link sales and revenue to specific advertisements. There are many conversions that these pixel can be able to track, along with transactions made on websites.

The success of conversions is contingent on the purpose of your advertisements. A lot of ads are aimed to increase sales or entice users to purchase or purchase, however a substantial proportion of ads are made for lead generation. Conversions are available in a variety of shapes and sizes and include the following goals.

Making purchases
Complete an application form
Clicking on the CTA
Posting a video or posting a post
Video watching
Users who do exactly what you want them to do

This kind of pixel is used on thank you pages as well as order confirmation pages most of the time. The pixel is activated when the user has performed an act. Every action they have completed to this moment on your site as well as interaction with your ads is connected to the particular conversion.

Conversion pixels are able to be integrated with a range of channels and advertising platforms such as Facebook Ads and AdWords. They can help advertisers to tailor their campaigns and help identify viewers most susceptible to conversion.

But why do you require tracking pixels?

The conversion and retargeting pixels can be extremely beneficial for marketers of today. They provide a lot of insight into the behavior of users, audiences, and advertising campaigns. Marketing pixels can also be valuable for monitoring various marketing activities and connecting the results back to the appropriate marketing strategy or campaign.

Here are just a few of the ways that you can profit from tracking pixels:

Enhance the accuracy of reports
Enhance online offers
Make your website more user-friendly
Make your site adaptable to the resolution, browser and device most frequently utilized by your users
Define the difference between bots and users who visit your website.
Analyze the emails you have sent to find out the open rate, click rate and more.
Understand your audience better
Track user shopping patterns
Track impressions from ads
Convert sales to ads campaigns
Increase the number of impressions displayed by showing ads that relate to the user’s previous experience
Optimize your advertisements across a variety of platforms
Track ads are also published on different websites

In the end, retargeting pixels are vital to getting the appropriate content to the appropriate people. The degree of personalization that is provided by the information obtained by a pixel is unrivaled. Campaigns will get more sophisticated over time as you modify your advertisements to suit the habits of your customers.

Conversion pixels are required to connect sales and conversions from call-to-action to an advertisement. Marketers can quickly determine which ads are effective and which ones aren’t producing results. By altering your ads, you can improve your ad budget and improve the conversion rate.

How do you create and set up tracking pixels

There are a variety of options for the creation of tracking pixels. The platforms you choose to advertise on will include a mechanism to generate pixels. You can either send the generated pixels to your web developer and let them add the code. Alternatively, create your own code. The platform that you are using for your website might also offer an integration tool to include tracking pixels. The choice you make will be contingent on your team’s experience and expertise of the team.

Facebook Pixel

This article will examine the process of creating an Facebook Pixel to provide an illustration. In Your Business Manager account, you will find Pixels in within the Data Sources section. You can simply add a pixel to the list and give it a name and enter the URL. Facebook creates the pixel which is unique to your brand. Then, you can add the pixel to your site and begin tracking the results of Facebook.

The steps to install your pixel are easy and broken down by your specific needs. If you update your site, you make updates to your own site, or employ a tag management system There are steps that are clearly laid out for installing the pixels.

Best techniques for tracking pixels

Privacy of the user is protected

One of the most significant issues with the use of tracking pixels is the lack of privacy. In contrast to cookies, users can’t refuse to have their data stored by tracking pixels in a simple way. Pixels gather a great deal of information about users, usually without the user’s knowledge. Because of this, users might have concerns about privacy breaches and also the ways in which their personal data is utilized.

It is possible for users to opt out of tracking to safeguard their privacy. Users can also opt out of receiving ads targeted to them on Facebook via the privacy settings of their own Facebook account. Your web designer should be able to offer the option to users to opt out of pixel tracking right from your site.

Track smarter

For those who market, it’s common to want to keep track of every single thing. However, this approach results in a large amount of information to sort through, which includes information that you don’t require. As opposed to adding pixels on every page and individual user, make sure you are doing it in a deliberate manner.

The use of too many pixels could slow down your website and result in a poor user experience. It could drive users away if your site is slower to load. Find out which pages can offer you the highest quality information and concentrate on these areas first.

Additionally, be sure to keep your specific campaigns and your target audience in your mind. Make sure that your tracker pixels are limited to those who are in your target group or that you’re targeting in your campaign. This will give you specific data to match your marketing strategies.


Pixels for tracking are everywhere, and with good reason. Marketers utilize these tiny bits of code to target ads and monitor conversions across their website and advertising campaigns. The wealth of information offered from marketing pixels can be incomparable and could help in improving your ad campaigns and in better understanding your target audience.

While there are many important aspects regarding privacy, marketers are able to typically create and install pixels quite quickly. Most likely, the platforms you’re currently using, for example Facebook or AdWords will create pixels on your behalf websites like WordPress provide an easy way to integrate.

With all the advantages, marketers can’t afford to leave out the tracking pixels. In today’s technologically advanced world, people are visiting websites and interfacing with websites frequently. This data collection is extremely valuable for marketers, and gives them a wealth of possibilities for personalization in a stale world.