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Why Businesses are Using Instagram

Whatever it is, whether it’s brunch, business or on the beach. Everyone is thinking whether it’s Instagrammable?

Instagram has seen a tremendous growth in recent years, and continues to expand its reach. The photo-sharing app has come far from being a popular choice for tourists posting photos of their vacation to being a popular choice for various types of influencers as well as advertisers and brands.

It’s possible to say that your customers are using Instagram as are your competition too. However, staying on top of Instagram trends (oh did we mention the algorithm’s changes as well?) gets a bit complicated at times. It can be a bit confusing when your target audience is browsing their feeds at the moment and the issue for marketers is why they should be visible on Instagram.

If your business isn’t reaching out to customers, these numbers will show you why it should be . They also provide you with the idea on what need to be doing to ensure you can earn money from Instagram.

So, let’s start using the 10 best Instagram data for 2022 in order to shed illumination on the increasing importance of Instagram for businesses.

1. How Many People Are Using Instagram?

According to the most recent estimations, Instagram has 1.3 billion users in 2022 around the world and accounts for one of three people who use social media (eMarketer 2022).

Instagram is a popular social network that lets users upload and edit photos as well as Instagram videos. The platform was initially primarily used by teenagers and young millennials Instagram continues to grow into an extremely used social media platforms and data shows that it’s unlikely to be changing any time in the near future.

Between 2019 and 2021, between 2019 and 2021, the total number of Instagram users around the world increased in 383 million. In 2020, in fact Instagram, the world’s most popular photo sharing platform hit the one billion mark for the first time, something that analysts had anticipated in 2024. In the is the year in which Instagram saw a massive 22.9 percent growth in the amount of people using the service. Analysts attribute a large portion of this huge growth to the coronavirus epidemic which prompted users to sign up on Instagram.

If you’re wondering whether your business should devote your time or money required to invest in Instagram the huge amount of users is an indicator.

2. Instagram Hashtags Usage

Since the concept of using hashtags to mark and define the topics of social media was first introduced by Twitter in the year the year 2007 (by Twitter), its use has grown exponentially and is considered to be as a fundamental component in social media.

Instagram is definitely not an any exception. From businesses and Instagram influencers to the common Joe Instagram users, using hashtags in Instagram is a popular and common practice.

Find out how to grow your Instagram followers at

This is so to the point that the most recent Instagram data reveal that an average Instagram post can contain up to 10.7 hashtags (HubSpot 2020).

However, if you’re thinking of using hashtags in a raucous way in order to connect with new users and expand your following, reconsider. Research has shown that when it comes to Instagram hashtags, it’s not an issue of the bigger the more the better. Engagement decreases when posts have six or more hashtags therefore try using five or less.

If you’re looking to be more strategic and strategic, you might be interested to be aware that the most used hashtag on Instagram the hashtag #love has been used more than 2 million times. While it can create the warm fuzzy feelings to your followers but your post may be drowned out by 2 million other posts using that same hashtag.

To help you, hashtags like #photography #instagood, #fashion and #art are the following four most used Instagram hashtags.

3. Young Adults Love Instagram

70.8 percent (or 70.8%) of billion active users of Instagram. Seven0.8 per cent of users who use the Instagram app are younger than 35 (Statista 2022). This figure provides data about the demographics of Instagram users around the world from April 2022. The most popular age group is 25 to 34 (31.7 percent) and then 18-24 (30.2 percentage). Do you have a target market that includes those two age brackets?

Understanding the demographics of age on social media will allow you to determine which platforms are most beneficial for your company to use. In this way, you’ll ensure that you’re making content for platforms where your target audience doesn’t have an online presence.

If your market is made up of young adults, then Instagram is the best spot for you. Once you’ve identified this you can begin to jump into the latest trends on Instagram and create the perfect kind of content for Instagram that is tailored to your audience’ needs and interests.

4. How much time do people spend using Instagram Daily on Average?

Users spend nearly as much time on Instagram than users do Facebook. It is estimated that the amount Android users spend on Instagram is now a little more than Facebook — In June of this year, Facebook users spent an average of 58 minutes each day on the platform , compared to Instagram users who spent 53 minutes a day (Recode 2018, 2018).

The amount of time you spend on Instagram is crucial since the longer time users spend on the app, the more ads they encounter, and the more chances they have to see your company’s name. Instagram has also disclosed that the introduction of Instagram Story, an Instagram Story feature, which increased in the time that users were using the app each day. However, not only the time you spend on Instagram be important, but also the time of day when users are the most engaged on the platform. So, you’ll come to know when is the most appropriate time to make posts on Instagram to promote your business.

5. Businesses are making use of Instagram

With Instagram becoming more popular and gaining popularity, it’s not surprising that there are now more than 200 million businesses advertising their goods on the platform (Instagram 2022).

According to Instagram the site, up to 70% of people turn to Instagram to get ideas for the next item they purchase. In light of the possibilities, in addition to the myriad of tools for brands to promote their products through Instagram and other platforms, not being present on Instagram is a massive missed chance.

Being active being active on Instagram is a way of measuring your how successful you are. One important metric every business should be monitoring is the number of people who engage. Recent data on Instagram engagement rates show that posts with carousels receive the most engagement in the eyes of Instagram users at 0.85 percent. In contrast to this, the mean across all post on Instagram is 0.68 percent.

In addition to the massive user base on Instagram however, reaching them isn’t a huge amount of money. If you’re looking for advice and suggestions on how you can promote your brand on Instagram We’ve provided you with these captivating Instagram posting ideas.

6. Instagram Grows Sponsored Content

Trends of influential people releasing commercial content through Instagram continues to increase and shows no sign of slowing up. Through the entire year, from February 2018 through February 2019 The amount of Instagram influencers that used the hashtag #ad grew by 133% (Socialbakers 2019, 2019).

In fact, during the first quarter of the year almost 25,000 Instagram accounts were posted using the hashtag #ad.

As posts of influencers with more followers are likely to get more views as well as reach, it’s to be expected that these accounts will be more popular to run influencer-related marketing campaigns than accounts that have less followers.

This can be seen by the frequency with which influential influencers with a high profile have used the hashtag #ad. More than one quarter (26 per cent) of influencers who have more than 1 million followers include the hashtag #ad in their posts. By contrast, less than one in five influencers who have less 1 million followers, and only about 2 percent of micro-influencers that have less than 10 thousand followers have done so.

It’s not just sponsored posts from influencers which are gaining popularity. All Instagram posts in the past two years the number of posts that featured the hashtag #ad grew by 120 percent.

7. Instagram Stories Usage

In August of 2016, Instagram launched Instagram stories. This revolutionary feature lets users create videos or photos that disappear within 24 hours. When this feature was launched users began sharing more content on Instagram. More than 500 million Instagram accounts are using Instagram Stories daily (Instagram in 2018, 2018). Not only that, 1/3 of the stories that are viewed the most IG stories come from businesses.

Prior to Instagram stories, users shared their most important moments, which were not shared often shared on a regular basis. Instagram has hit the nail on the forehead by introducing Instagram stories, providing users with the opportunity to share the everyday events of their lives without having to store the posts on their account. This also offers an opportunity for businesses to improve their reach. This article explains what you can do to begin making use of Instagram stories to grow your following.

8. Instagrammers Follow Brands

50% of Instagram users are followers of more than one company (Mention in 2018, 2018) so businesses stand a chance to expand their reach via Instagram. If you’re a local company or a business from around the world You have the chance to enhance your brand’s image making use of Instagram.

Through the addition of an Instagram business profile companies can add their contact details that cannot be added to personal profiles. This can include a business telephone address and number. If you’ve created an Instagram Business profile, you can access Instagram analytics that can give you with information about the number of the number of impressions and followers per post, and additional information on your audience. This will allow you to know what type of content people enjoy the most. It doesn’t matter if it’s food or clothing or any other subject you are interested in, you are likely to find that there are people who would like to follow your company on Instagram.

9. The Instagram Engagement of Users is Important

The engagement on Instagram is rising for companies. It grew in 29 percent from October 2017 to May 2018 (Socialbakers 2018, 2018). This means that brands are able to create more than 4 times more engagement on Instagram as compared to Facebook.

We are aware the fact that Instagram engagement is crucial for brands, the issue remains on what Instagram engagement actually means and how it’s determined. Instagram engagement is the level of engagement that your followers display towards their Instagram content. It could take the form of comments, likes or shares. Instagram is a visual-based platform that is among the reasons it enjoys an extremely high level of engagement. Instagram provides a platform to create different kinds of content like videos, photos such as live videos, stories as well as the IGTV application. This boosts creativity in content, since it provides an array of types of content you can choose from. If you’re a company or brand and you want to increase your reach, make the most of Instagram’s ability to increase interaction. We’ve got plenty of suggestions to help you increase the quality of your Instagram engagement.

10. Instagram’s Influence on the Shopping Experience of Buyers

We’ve already discussed the positive impact of Instagram for companies however let’s take it one step further. Instagram assists more than 80 percent of Instagrammers decide whether or not to purchase an item or service (Facebook 2019). Users of Instagram report that they make an purchase decision because of something they came across in the app while browsing. Influencer marketing plays an important part in influencing these purchasing choices and if your company isn’t making use of Instagram as an element the social media component of your marketing plan you’re missing an potential. Particularly if you’re focused on young people.

There are many various strategies you can employ to influence buyers’ choices on Instagram. It doesn’t matter if it’s Instagram advertisements, interacting with users through creative posts or incorporating relevant Instagram hashtags in order to be more searchable the whole thing is important when done correctly. Learn additional Instagram strategies in our website.


In the past, Instagram has proved to be an effective marketing tool for companies that are seeking to improve their reach and visibility. We hope that this list of 10 Instagram statistics for 2022 will have helped you understand the reasons why your company should consider taking a look at Instagram and also given you ideas for what to do next on the platform.